Te Pūnaha Hoahoa

Design System

The visual and verbal standard for Love You Bye. A restrained palette, a single typeface, a small set of marks, and a canonical taxonomy. Specimens below, full references one level down.

Ngā Tae

Colours

Black
Grey 600
Grey 300
White
Heart

A monochrome backbone with one emotional accent: the heart red. Material tiles carry their own colours.

Ngā Momo Tuhinga

Typography

AaBb

BEO Supreme · 300, 400, 500

One face, no italics

One typeface for display and body. Emphasis comes from weight, not slant.

Ngā Ata

Icons

Glass Packaging
Paper
Cardboard
PET Bottles
Metal Packaging
Food Scraps
Garden Waste
General Waste

The sorting marks themselves: flat tiles, reworked for Aotearoa’s streams. Legible at 16 px and at 200 mm.

Ngā Tohu

Marks

One mark. Solid brand red, always: no outline, no signal variants. Material tiles carry material colour; the heart stays the brand mark.

Te Whakarōpūtanga

Taxonomy

Glass Packaging · Karāhe Takai
├─ Category: Glass
├─ Names: EN + te reo Māori
└─ Pathway: Kerbside

Ninety-seven materials. Each one is named in both languages, placed in a category, and routed to where it goes next, because there is no “away.”

Te Whakatakoto

Deployment

Packaging
Bin lid
Signage

Three contexts, three levels, nine canonical deployments. The contract for applying the system.